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Maison Rebl: The Brandbook
Maison Rebl: The Brandbook
Amsterdam Fashion Institute: Year 2.
Fashion Environment: Acne Active.
During the first semester of my second year, Natasja (my partner) and I created a complete fashion environment, for our new concept / subbrand inspired by Acne: Acne Active. This environment is made for the target group: The popular perfect schoolboy. The project consists of: A complete store plan and design, a collection proposal / designer inspiration concept and an overall concept to be translated in every brand communication project. The brandbook of Acne Active is available for download as a pdf.
Triptiek: Vultus - Concept Video
During the ending of the first semester of the second year, we as a group had 2 weeks time to create a new fashion concept, for this me and a small group of people made a concept video for our new futuristic brand: Vultus! Our brand was inspired by icons: Elvis Presley and Tim Burton combined with a revolution of sex. The brand was made for the year 2035!
Communication design: Calling All Queens
The final project of my second year consisted of creating a communication design for my own made up brand. As a concept in previous assignments I created a brand concept for a contemporary fashion brand for revolutionizing dragqueens. During this final assignment me and my team (consisting of 4 people) created a communication plan consisting of: Creating a snapchat lens, dragmoji's, a fictional social network and email plan. While also at the same time creating a promotional magazine for the brand. The complete communication design is created as a tool for not only self expression, but creating a shift in the current view people have towards drag and the complete LGBTQIAP+ community. The complete magazine is available for download as a pdf.
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